Speaking on the appropriate use of social media, His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, in an open letter had indicated that the reputation of the UAE depends on how it caters to its public and not on social following.
As an indication of the standards to be maintained, the letter was taken seriously and the UAE Cabinet directed the National Media Council (NMC) to control social media sites and establish stricter standards to defend the UAE and enhance its stature regionally and internationally.
It also asked the government communication office of General Secretariat of the Cabinet to monitor live news and social media feeds. The aim is to ensure that all federal authorities respond to enquiries and grievances of citizens.
In response to Sheikh Mohammed’s message, most government departments responded swiftly. Commenting on the role of responsible use of social media, Saeed Mohammed Al Tayer, MD and CEO of Dubai Electricity and Water Authority (Dewa), said, “The messages from Sheikh Mohammed to citizens and officials in the UAE, are a roadmap for us in all our efforts to achieve the vision of His Highness to strengthen the competitiveness of the UAE government.
The UAE has fast becoming a benchmark for governments seeking to improve their performance and achieve the happiness of their people.”