Irthi Contemporary Crafts Council displays Emirati heritage

SHARJAH, 17th May, 2018 (WAM) — Irthi Contemporary Crafts Council, an affiliate of Sharjah-based NAMA Women Advancement Establishment, has showcased to the UAE diplomats and dignitaries of the future how tradition and heritage can play a significant part in their potential roles as national ambassadors.

By exhibiting at the Emirates Diplomatic Academy Culture Month in Abu Dhabi, Irthi is highlighting the contemporary relevance of its various initiatives, including the Bidwa Social Development Programme, which aims to revive the country’s important cottage industries and engage younger generations by modernising and elevating traditional crafts.

During Culture Month from 9th April to 9th May, the Bidwa artisans will display their works of Talli, handwoven braids, and Safeefah, palm frond weaving, and provide craft demonstrations to high-level dignitaries and visitors of the event. A workshop was held for students of the Emirates Diplomatic Academy for them to gain insights into the traditional crafts and equip them with a better understanding of their heritage when acting as national ambassadors in the future.

Reem Bin Karam, Director of NAMA, said, “One of Irthi’s primary goals is that heritage crafts and the female artisans who practice them are given a modern context.

By supporting this participation in Culture Month, the Bidwa Social Development Programme is highlighting to the ambassadors of tomorrow that it is not just products which are exportable but also the value of heritage and the importance of tradition when representing the UAE.”

Bin Karam added, “In keeping with the vision of H.H. Sheikha Jawaher Bint Mohammed Al Qasimi, wife of H.H. the Ruler of Sharjah, Chairperson of NAMA and Founder and Royal Patron of Irthi Contemporary Crafts Council, it is imperative that women are empowered to generate a sustainable source of income and achieve an elevated professional and social status. By presenting their ambition and confidence, the Bidwa artisans are making a far greater impression on these future diplomats than their pure talent.”

WAM/Elsadig Idriss/Esraa Ismail

WAM 1305 2018/05/17
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