Dubai will host the World Vape Show on June 2020 at the Dubai World Center.
More than 50 international retailers, wholesalers and distributors from around the world will participate in the show.
Dubai has launched this event to create an opportunity in the new market, to understand how suppliers can reach to consumers and how the vaping category in-store will affect the sales and profits.
In April of this year, the Emirates Authority for Standardisation and Metrology (ESMA) has legalised the sale of e-cigarettes and vaping device.
“ESMA aims to issue this standard to regulate and create awareness about the ingredients used in the products, to ensure no banned substances are mixed in these products, posing a danger to public health,” ESMA Director General Abdullah Al Muaini said to Gulf News.
The UAE cabinet last week decided to expand the list of excise taxable products to include electronic smoking devices, starting from January of the next year.
“The decision aims at reducing the consumption of harmful products that put the health of people and environment at risk,” the government statement said.
The global vaping and e-cigarette market is set to be worth $53.4 billion by 2024, according to market intelligence company VynZ Research.
The market in the Middle East and Africa which was valued at around $267.9 million in the last year, is expected to grow by around 9.74 per cent each year between 2019 and 2024.