Now, UAE residents would be able to enjoy Amazon’s premium offering, known as Amazon Prime. After the launch of Amazon.ae on 1st May in the UAE, Amazon recently declared the start of Amazon Prime services in the UAE. Amazon’s Prime is a paid subscription service that offers a wide range of tailored benefits, like free next day delivery, video streaming, discounts, and more. This service is currently enjoyed by over 100 million paid members across 17 nations.
The launch of Prime ensues after Souq.com became Amazon.ae last month, almost two years after Souq was obtained by the US e-commerce giant for $580 million (Dh2.13 billion).
Jamil Ghani, Amazon’s vice president of Prime and Marketing International, mentioned that they are very pleased to declare that the UAE would be joining the family of Prime nations on 11th June. Prime members in the UAE would be getting free delivery on millions of local and international items, access to exclusive and award-winning Amazon Original series and other popular movies and TV shows with Prime Video, video game benefits with Twitch Prime, and exclusive Prime member deals.
According to a 2018 report by Fitch Solutions Macro Research, e-commerce spending in the UAE is expected to increase by 170% to $27.1bn in 2022, from $9.7bn in 2017. Amazon didn’t disclose the number of customers within any specific locale, but Souq.com lured 45 million visits per month before its rebranding to Amazon.ae.
Ronaldo Mouchawar, co-founder of Souq and vice president of Amazon Mena stated that they just started Amazon.ae and with the launch of Prime they are very excited.
UAE customers would be able sign up for a 30-day free trial of Prime and then pay an introductory promotional price of Dh12 per month until the end of October. After that, Prime subscriptions would cost Dh16 per month or Dh140 per year.